CHEVY - "HIGHWAY"

 
 

THIS WAS A ONCE IN A LIFETIME OPPORTUNITY...

I got a phone call from my good friends at CW, the ad agency, that they wanted to create a Chevy "Real People, Not Actors" stunt in the center of a live highway at rush hour in Los Angeles...and film the whole thing in real time!  Bojan Bazelli, Evan Rohde, and I along with my producer Dave Robertson, AD Garrett Freberg, Justin Towery, and my amazing crew designed a way to totally excite and thrill our participants, and I am very happy with the result.  Every time this comes on television lately I remember all of the hard work my team put into this, and I am grateful...