JACK DANIELS - "RESPONSIBILITY"

It all started when...

I found myself in Hotlanta, GA directing a commercial for Jack Daniels with the unstoppable Zac Brown Band at their compound with my friends at Arnold.  I'll never forget the band's and agency's faces when their trusty director showed up with a massive black eye from a skateboarding head dive the weekend prior...good times lead to an awesome commercial.

I made this with Joe Labisi on the lens...